By Jacob Carter, Staff Writer @jacobca1995 A new study conducted by Cornell University proves that the placement and presentation of cereal intended for youth in grocery stores can affect product sales. According to the researchers, whether or not a child is enticed by a particular cereal is dependent on the orientation of the brand’s mascot. […]

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By Emily Overholt, Staff Writer @EmilyOverholt Scrolling through the internet, every week or so I see a different thought piece on marketing toys for girls (I’m looking at you, Slate). It all started about a year ago with the kickstarter campaign for GoldieBlox, a cute toy which supposedly will harbor engineering and creative problem-solving skills […]

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By Katrina Uy, Staff Writer @katreenz Kids will be kids, and cats will be cats. Let’s face it – no matter how patient you are, sometimes young children annoy the best of us, especially when they hit their “terrible twos.” Now let’s talk about cats. Anyone who has spent even a few hours alone with […]

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