By Jacob Carter, Staff Writer @jacobca1995 A new study conducted by Cornell University proves that the placement and presentation of cereal intended for youth in grocery stores can affect product sales. According to the researchers, whether or not a child is enticed by a particular cereal is dependent on the orientation of the brand’s mascot. […]

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By Emily Overholt, Staff Writer @EmilyOverholt Scrolling through the internet, every week or so I see a different thought piece on marketing toys for girls (I’m looking at you, Slate). It all started about a year ago with the kickstarter campaign for GoldieBlox, a cute toy which supposedly will harbor engineering and creative problem-solving skills […]

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By Shivani Patel, Staff Writer @shizupates Hope you all had a wonderful, but most of all relaxing spring break away from this frigid weather. Now, time for what you all are (hopefully) looking forward to – dance. Fans of “The Ellen Show” will recognize this one. Ellen came across a YouTube video of 3-year-old Heaven […]

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