By Brooke Jackson-Glidden, Features Editor
Let’s be honest: MTV has sort of lost its spark. Maybe it’s because mainstream music generally falls flat once you enter college (or leave the eighth grade). Maybe it’s because MTV rarely plays music anymore.
Regardless, the mtvU Woodie Awards, which celebrate the music “college students love,” may revive MTV’s image in the eyes of the pop-apathetic 20-somethings who haven’t watched an MTV music video since The Red Jumpsuit Apparatus and Lupe Fiasco dominated the airwaves.
The Woodies, a “people’s choice” anti-VMAs, will feature acts that are hard to disregard, including hip hop goddess Iggy Azalea and hipster gospel preacher Jack Antonoff. Azalea was nominated for her video “Bounce,” in which she tours the streets of Mumbai in ornate saris and gold spandex atop an elephant.
“It’s a very surreal video,” Azalea said in a phone interview. “Because the song didn’t have a narrative element to it, I wanted that escapism.”
Azalea released the music video for her song “Fancy” Tuesday, and is set to release her next album next month.
Azalea has been on the scene for the last two years, after moving to Miami alone when she was 16 and emerging as the girlfriend of rapper A$AP Rocky. The artist exposed her past in her single “Work,” released last year.
“It’s my journey into adulthood in that song,” Azalea said of “Work”. “That’s the part of my life being chronicled.”
“It’s about desperately wanting to get better at stuff,” Antonoff said. “I think that’s a more clear version of happiness that people can relate to. It’s not exactly being happy, but wanting to be happy…My only hope for Bleachers is that [he] reaches the people who need it.”
Azalea and Antonoff join artists like Bastille, Childish Gambino, James Blake, Disclosure and Lorde at the award show, which will air on March 16 for national audiences. Voting is still open for all of the categories including best college radio station, for which BU’s own WTBU is nominated.