By Devon Delfino, Staff Writer

It’s official, anyone can have their own show. The new show on E!, “What Would Ryan Lochte Do?”, premiered this past Sunday, and for the life of me I can’t figure out why someone though this was a good idea.

True, Lochte has accomplished a ton when it comes to swimming. But the 28 year old’s 11 Olympic medals fade into the background as soon as he starts talking. Okay, so it’s not exactly as confusing a choice as “Keeping up with the Kardashians”, but, from what I’ve seen in the promotionals, it’s not that much better.

It’s not so much what he says (though he did once admit to wanting to be the next Kim Kardashian), but the way that he says it that makes Lochte one of the more unintentionally hilarious athletes I’ve seen.

So of course, they gave him a reality show.

The invasion of reality TV has brought with it a kind of voyeuristic obsession and a cult-like following. From the “Jersey Shore” to the “Real Housewives” series to the magic that is “Here Comes Honey Boo Boo”, we have more reality shows than we can handle.

In a recent interview on Fox29, Lochte’s surfer-dude demeanor, his inability to answer simple questions and his continuous attempts to coin the phrase, “Jeah” (in the words of Regina George, “Stop trying to make ‘jeah’ happen, it’s not going to happen”) made the anchors burst out in hysterics. At this point, the athlete has become more of a joke than I think he realizes. The weird thing is that he is talented, educated and obviously determined.

But that’s clearly not what reality TV is about, and it never will be. It’s about pure entertainment, and the hilarity that ensues when Lochte speaks might be enough to keep viewers watching.

Watch the promotional video of Ryan Lochte’s new show below: