By Heather Goldin, Staff Writer
Dunkin’ Donuts is packing up its shorts and RayBans and moving to California. The famously affordable coffee and donut chain recently announced their plans to expand to the West.
When I heard the announcement, I didn’t exactly raise my hands up and jump for joy. As a native Californian I had never really heard about Dunkin’ Donuts before moving to Boston. DD had a short stint in the 1990’s but the location closed back in 2002, way before I would experience the joy of coffee for the first time.
So when I had Dunkin’ Donuts for the first time I guess you could say I had high expectations.
What a let down.
Don’t get me wrong, I think the coffee is decent, and I also like the donuts. However, with a name that includes “Donuts” in the title, I think their donuts should be a little more epic. I don’t see what makes it so special. Yea I get it, Dunkin’ is cheaper, but I believe the phrase “you get what you pay for” applies here.
DD’s biggest competition on the west is most likely Starbucks, and while Dunkin’ dominates here on the east with practically 10 DD shops for every Starbucks location, Starbucks reigns supreme on the Pacific side of the U.S. Besides the large variety in drinks and food items, Starbucks draws in customers with their reloadable gift cards. Starbucks offers fancy incentives. Dunkin’ offers…cheap coffee.
I’m sure there are a lot of people who are excited about having DD on the West Coast. The CEO of Dunkin’ definitely is. But as for me, not so much.