By Amira Francis, Staff Writer

Let’s focus on something a little less formal and a little more fun that has to do with this election season: Barack Obama and Mitt Romney’s Tumblr accounts. These gems (really, gems) reveal a bit about their campaigning styles outside of mainstream media.

Scrolling through President Barack Obama’s campaign Tumblr is like browsing through your favorite website on a quiet afternoon of not doing homework. It’s entertaining and easygoing, yet still maintains focus on politics and campaigning. His page will convince you to become addicted to clicking through the continuous stream of well-placed Instagram pictures and humorous videos.

One of the popular videos posted on Obama’s Tumblr is a message from Will Ferrell to you! The voters! Chock full of Will Ferrell’s humor, this video aims to encourage citizens to vote.


Props, Obama. Hilarious, engaging, down-to-earth. Some could describe it as a little desperate but, hey. It’s Will Ferrell. It works.
Other posts are aimed at younger voters.

Obama Tumblr

A submission on the Obama campaign Tumblr page

It seems that Obama’s Tumblr relies on humor more than anything else. Effective? You decide. His campaign also posted an appealing picture of the popular band OK Go. The colors are vibrant and the photo itself is unique and eye-catching, which draws you in to then read that the lead singer of OK Go wrote a Rolling Stone article advocating Obama’s reelection.

OK Go Obama

Once again, clever play on the part of Obama’s people. Just like the Will Ferrell video, this little Tumblr blurb draws you in and then tries to sway you in Obama’s direction with fame.

In addition to the celebrities and logos, the blog site also has plenty of pictures and comments from Obama supporters around the country. If it were a battle of how many supporter pictures are up, however, presidential candidate Mitt Romney would win.

Click to Romney’s campaign Tumblr, and you instantly see images upon images of Romney supporters, Romney moments and Romney events.

Romney Tumblr
The page is colorful, heavily-instagram’d and attention-grabbing. Romney’s campaign seems to choose a more direct advertising route than Obama’s. Instead of working in famous figures and delivering a subtle message, Romney plays up special moments and uses his fan base to speak for itself. It is still, however, just as interesting to scroll down.

There are a couple of messages to Romney supporters, including a picture of three women supporters.

Romney Tumblr

My favorite Romney post is a more recent one. It touches a funny bone while still maintaining seriousness and a sense of authority.

Romney Tumblr

It subtly compares changing the president to changing the clock: it’s necessary and unquestionably done consistently. Crafty.

Although each president’s Tumblr uses its own style and flare in campaigning over the web, you have to give both props for adapting to the virtual world. Check out their Tumblr accounts in full for yourself, and decide which one captures your heart!